Storyboard for my Music Video

My Artist

Name: Mario King

Age: 18

Date of Birth: 16th September 1991

Hometown: London

Record Label: DefJam (mainstream)

Height: 5'10"

Ethnicity: Indian British

Nationality: British

Education: Woolwich Poly Secondary (2003 to 2008)

Claim to Faim: Mario had a passion to become a star since a young boy. He recorded himself

when he was only 16 and by the age of 17 he had been seen on YouTube. Now he

is releasing his first single 'Nikki'.

Interests: Music; Gigs, concerts, events e.t.c, Loves to perform and be in the lime light.

Research into music videos

Busta Rhymes 'Touch It (remix)'



This video was made in 2006. The genre of this video is Hip Hop. It is a remix from Busta Rhymes' original 'Touch It'. The mise-en-scene of this music video includes different colour backgrounds for the different artists. The males tend to have the more masculine colours and the women more feminine. It is quite a fierce song with alarming sounds so it gives an emergency and dangerous feel to the video. The artists are represented as individuals which conntotes power and makes the audience focus on just them.




Madonna 'Hung Up'


This video represents an older women being young and having fun. It has non-digetic sound of a clock ticking, linking to the words 'time goes by so slowly'. It focuses on her body as being a idealogy for herself as an artist. She is known to flaunt herself. It is a dance/pop song so it includes a clubbing scene. This video overall represents her as wanting to be young and show she is a good dancer, also that she has a very good body at her age.




Katy Perry 'I Kissed a Girl' This is a rock genre. Katy Perry is represented as a wild girl in this video, although it is about kissing a girl so the colours used are very feminine. As well as being a rock chick she wears very girly clothes that are revealing. She is represented as a wild girl that still has her girly trates. She is shown as being courageous.

Research for Section B

- Similar media texts
Find examples and find the: codes and conventions (mise-en-scene)
representation (who? why?)


- Media Industry
Processes involved: storyboard
who came up with the idea
costs: how much to make a video
placement - how much it would cost to put your music video on MTV
advertising packs


- Target audience
Sociographics - age, gender, class, occupation, lifestyle, personality and the media they use.

Beyonce 'Sweet Dreams'

Here is a rough storyboard using her music video. We can see many lip syncs and close ups but also wide shots to show what is known as her curvaceous body and wicked dance moves. She is represented as a strong woman with powerful dance moves and a sexy body. She has a powerful voice to go with her look.

This video was directed by Adria Petty.

Research into Moving Image

Catatonia
Here are two pictures that show the sets for music videos. As you can see on the right there are: cameras. lights, backdrops, props and many crew to use these things. These are all the codes and conventions of a music video.

Here is one of the band members on the set.

We can see the light shining on her to connote

serenity and an angelic feel.

Bow storyboard:

Here are two shots of one of bow wow's music videos. Here we can see that one shot focuses on the main artist in a mid-shot and then in the shot after it becomes wide and we can see the male artist highlighted in front of the moon.

Jeremiah 'Birthday Sex'

This shot is a mid-wide shot. The main artist we can see is in the middle as the main attention and the girl is seen as being seductive being close to him. The colours used are very neutral and delicate to fit the soft, sensitive mood. This is the mise-en-scene of this shot. As the song is clearly about sex it has to give that sensual and seductive mood to it. It is an r&b genre so it had quite a soft and loving feel so the song.

Hype Williams

Using HYPE as his graffiti tag, Hype Williams has shot over 200 videos with amazing artists from Busta Rhymes to Usher. This Director has collaborated with the biggest stars all over the world. It was in 1993 where Hype launched his own company, 'Big Dog Films' which unleashed imaginative and visually provocative videos. By working with Brandy, Boys II Men and more, his work has been appreciated on MTV, BET and The Box. 

He has had 9 fabulous awards from Best Director to Best Music Video. His Best Director Award in 2006 for Kanye West's 'Gold Digger' was the second most downloaded song in 2005; it was also on the charts for two weeks running at number one. 

Here is one of Hype's top videos, Busta Rhymes 'Woo Ha'

History of Music Videos

Here is a timeline of how music videos came about:

1950 - First colour TV transmission
1955 - Bill Haley's 'Rock around the clock' video
1964 - Top of the Pops started on the 1st of January
1967 - The Beatles 'Strawberry Field.' They had made little films for their songs

1979 - A 24 hour music channel was needed
1980 - Music videos were shot on videos in them days

         - David Bowies number one 'Ashes to Ashes' video

1981 - MTV was launched and everyone could access it on their Televisions 

1983 - Michael Jackson's 'Thriller'. This was the most expensive video made at that time. 

1984 - Madonna's 'Like a Virgin'. One of the most iconic moments of history for MTV. 

1990 - M.C Hammer's 'U Can't Touch This' got best dance and rap video at MTV Music Awards

1995 - MTV Video of the Year Award went to TLC, 'Waterfalls'

1996 - Tupac's most successful song on number one for two weeks, 'California Love' ft. Dr Dre

1999 - TLC with their massive hit 'No Scrubs' 

2000 - Britney Spears' third number one hit 'Oops I Did it Again'

2004 - Best dance video that year 'Call on Me' by Eric Prydz

2009 - After the King of Pop passed away, Michael Jackson's songs got put back in the charts so

                             this year the number one video is his fabulous 'Thriller' from 1983

Check out Michael Jackson's Thriller Video 
http://www.youtube.com/watch?v=AtyJbIOZjS8

Codes and Conventions of Music Videos

The codes for r&b music videos are:
- Equipment used e.g cameras, studios, props e.t.c. This could include big houses and fast cars.
- Symbolic codes such as the emotions of the person and how they portray that in their music video. For example, love, fights, break-ups.

The conventions for music videos are:
This is way of how the artist behaves in the video which then makes the genre of the song recognizable. For example for a Hip Hop music video we would be able to recognize the fast cars, big jewelry and glamorous girls, (just like 50 Cent has)! This is what my video would most probably include as I am doing an r&b video.

My Chosen Song

For my music video I have chosen 'Nikki by The Dream'. It is a song about being cheated on.

I am working independently on my music video.

I am going to give the Demographics and Psychographics of an audience member that would most probably enjoy 'Nikki' -
The Primary Audience would be the demographics of:
Ages: 13 - 26
Class: C, D & E
Occupation: Students, Part-time workers
Gender: Male and Female
Cultural Background: Black, Asian and White

Psychographics:
An average listener to 'Nikki' would most probably be a teenager or early twenties. They would enjoy listening to R&B, Hip-hop and Rap music. The song is about cheating and love so a listener would maybe have experience being cheated on and loving someone. They would like a glamorous lifestyle including sleek cars, nice 'cribs' and a sexy girlfriend.

Here is a video that plays half of the song.