- Equipment used e.g cameras, studios, props e.t.c. This could include big houses and fast cars.
- Symbolic codes such as the emotions of the person and how they portray that in their music video. For example, love, fights, break-ups.
The conventions for music videos are:
This is way of how the artist behaves in the video which then makes the genre of the song recognizable. For example for a Hip Hop music video we would be able to recognize the fast cars, big jewelry and glamorous girls, (just like 50 Cent has)! This is what my video would most probably include as I am doing an r&b video.
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