History of Music Videos

Here is a timeline of how music videos came about:

1950 - First colour TV transmission
1955 - Bill Haley's 'Rock around the clock' video
1964 - Top of the Pops started on the 1st of January
1967 - The Beatles 'Strawberry Field.' They had made little films for their songs

1979 - A 24 hour music channel was needed
1980 - Music videos were shot on videos in them days

         - David Bowies number one 'Ashes to Ashes' video

1981 - MTV was launched and everyone could access it on their Televisions 

1983 - Michael Jackson's 'Thriller'. This was the most expensive video made at that time. 

1984 - Madonna's 'Like a Virgin'. One of the most iconic moments of history for MTV. 

1990 - M.C Hammer's 'U Can't Touch This' got best dance and rap video at MTV Music Awards

1995 - MTV Video of the Year Award went to TLC, 'Waterfalls'

1996 - Tupac's most successful song on number one for two weeks, 'California Love' ft. Dr Dre

1999 - TLC with their massive hit 'No Scrubs' 

2000 - Britney Spears' third number one hit 'Oops I Did it Again'

2004 - Best dance video that year 'Call on Me' by Eric Prydz

2009 - After the King of Pop passed away, Michael Jackson's songs got put back in the charts so

                             this year the number one video is his fabulous 'Thriller' from 1983

Check out Michael Jackson's Thriller Video 
http://www.youtube.com/watch?v=AtyJbIOZjS8

Codes and Conventions of Music Videos

The codes for r&b music videos are:
- Equipment used e.g cameras, studios, props e.t.c. This could include big houses and fast cars.
- Symbolic codes such as the emotions of the person and how they portray that in their music video. For example, love, fights, break-ups.

The conventions for music videos are:
This is way of how the artist behaves in the video which then makes the genre of the song recognizable. For example for a Hip Hop music video we would be able to recognize the fast cars, big jewelry and glamorous girls, (just like 50 Cent has)! This is what my video would most probably include as I am doing an r&b video.

My Chosen Song

For my music video I have chosen 'Nikki by The Dream'. It is a song about being cheated on.

I am working independently on my music video.

I am going to give the Demographics and Psychographics of an audience member that would most probably enjoy 'Nikki' -
The Primary Audience would be the demographics of:
Ages: 13 - 26
Class: C, D & E
Occupation: Students, Part-time workers
Gender: Male and Female
Cultural Background: Black, Asian and White

Psychographics:
An average listener to 'Nikki' would most probably be a teenager or early twenties. They would enjoy listening to R&B, Hip-hop and Rap music. The song is about cheating and love so a listener would maybe have experience being cheated on and loving someone. They would like a glamorous lifestyle including sleek cars, nice 'cribs' and a sexy girlfriend.

Here is a video that plays half of the song.