Nikki by Mario King

Questionnaires

I made a questionnaire for people who have watched my music video.

I asked my target audience as they all liked R&B music and were all 16 year olds, so were in my target audience age range.

They were all female and said that my artist, Mario King appeals to them as well as others like chipmunk, Tinchy Stryder, Jay Sean, Robbie Williams and the group JLS.

They all enjoyed my video and would watch it on YouTube, MTV and Kiss. However, the improvements that I need to make are the lighting indoors and make it brighter so it matches the lighting outside.

Pitch

I made a pitch to my class about my music video idea.

I first started by telling who my song was originally sung by and who my new created artist is,(Mario King).

I then went on to say what my idea came from 'Birthday Sex' by Jeremiah. In that video there is a lot of neutral colours which I wanted to use too. Where my song is slow the neutral colours will sut the tone and mood of the song.

I then explained what my song was about. So Mario gets cheated on and she finds another guy but then comes back to Mario because she wants him back. However, Mario is in love with Nikki now. 

I then told them my target audience which would be teenagers and young adults (15-30 yrs old).

The song can target many people because some may have experience cheating. 

I then added finally how female artists are powerful in the media industry and I wanted to make my artist a powerful male artist like Tinchy Stryder and Mr Hudson.

My artist would be promoted on MTV Base, Kiss, Facebook and Myspace. Also on radio stations such as Kiss 100, Capital and if launching in the USA then DefJay. 

Time Table

Week 1: Planning pitch - Tuesday 5th January 2010
Pitching idea to the class - Friday 8th January 2010

Week 2: Editing music video - Tuesday 12th and Friday 15th January 2010

Week 3: Editing music video - Tuesday 19th and Friday 22nd January 2010

Week 4: Final edits of music video – Tuesday 26th and Friday 29th January 2010

Storyboard for my Music Video

My Artist

Name: Mario King

Age: 18

Date of Birth: 16th September 1991

Hometown: London

Record Label: DefJam (mainstream)

Height: 5'10"

Ethnicity: Indian British

Nationality: British

Education: Woolwich Poly Secondary (2003 to 2008)

Claim to Faim: Mario had a passion to become a star since a young boy. He recorded himself

when he was only 16 and by the age of 17 he had been seen on YouTube. Now he

is releasing his first single 'Nikki'.

Interests: Music; Gigs, concerts, events e.t.c, Loves to perform and be in the lime light.

Research into music videos

Busta Rhymes 'Touch It (remix)'



This video was made in 2006. The genre of this video is Hip Hop. It is a remix from Busta Rhymes' original 'Touch It'. The mise-en-scene of this music video includes different colour backgrounds for the different artists. The males tend to have the more masculine colours and the women more feminine. It is quite a fierce song with alarming sounds so it gives an emergency and dangerous feel to the video. The artists are represented as individuals which conntotes power and makes the audience focus on just them.




Madonna 'Hung Up'


This video represents an older women being young and having fun. It has non-digetic sound of a clock ticking, linking to the words 'time goes by so slowly'. It focuses on her body as being a idealogy for herself as an artist. She is known to flaunt herself. It is a dance/pop song so it includes a clubbing scene. This video overall represents her as wanting to be young and show she is a good dancer, also that she has a very good body at her age.




Katy Perry 'I Kissed a Girl' This is a rock genre. Katy Perry is represented as a wild girl in this video, although it is about kissing a girl so the colours used are very feminine. As well as being a rock chick she wears very girly clothes that are revealing. She is represented as a wild girl that still has her girly trates. She is shown as being courageous.